IDENTITY + DIGITAL DESIGN
Recognisably yours.
Consistently expressed.
Give your business a clear visual identity.
From your logo to your website, app and marketing materials, we bring the details together so that every interaction feels like it comes from the same business.
THE STARTING POINT / OUR CURRENT IDENTITY
THE VISUAL VOICE
Aa.
Clear. Confident. Considered.
INK
#080F19
BLUE
#008DCC
WHITE
#FFFFFF
ADVANCED DIGITAL SOLUTIONS
Ideas into
possibilities.
Illustrative design study · Logo can be updated
THE THINKING BEHIND THE WORK
More than a logo.
A coherent way to show up.
Your identity needs to work wherever people meet your business — on a phone, on a website and beyond the screen.
We can help establish a new visual direction or make better use of the branding you already have. The aim is a considered, recognisable identity with practical applications, rather than a collection of disconnected designs.
WHAT WE CAN HELP WITH
The details that
make the difference.
Scope shaped around your project, rather than a fixed list of features.
01
Brand identity
Logo design, colour and typography that give your business a distinct and consistent visual foundation.
02
Website & app interfaces
Layouts, components and interaction design that carry your identity into the digital experience.
03
Marketing materials
Digital graphics and supporting materials that work together with the rest of your brand.
04
Practical design guidance
Agreed visual rules and assets to help keep the identity consistent as new materials are created.
EVOLUTION, WHERE IT MATTERS
Your logo is an asset.
Build around it.
You do not always need a new identity. Sometimes the biggest improvement comes from making the existing one work more consistently.
This design study uses our current ADS logo, carrying its blue accent through headings, buttons and graphic details. It shows how colour, spacing and typography can support a familiar mark — and how the wider design can adapt if that mark changes.
01 / COLOUR
A restrained palette with a clear accent.
02 / TYPOGRAPHY
Confident headings and readable body text.
03 / APPLICATION
A consistent experience across your digital and printed materials.
FROM CONVERSATION TO COMPLETION
A clear way forward.
01
Understand the business
Explore your audience, personality, existing identity and what needs to change.
02
Explore a direction
Develop visual ideas that reflect the brief and show how the identity could work.
03
Refine the details
Review the chosen direction together and refine colour, typography and application.
04
Put it to work
Prepare the agreed assets and apply the design to the channels your business needs.
QUESTIONS WORTH ASKING
Before you
get started.
No. An existing logo may already have recognition and value. We can build a stronger visual system around it, or discuss a refresh if there is a clear reason for one.
Yes. Considering the identity and digital experience together helps create a consistent result, from the first impression to the details of individual pages.
Deliverables depend on the agreed scope. We define the required logo files, graphics, layouts and guidance as part of the proposal.
Yes. Share your logo assets and guidelines so we can design within the identity and clarify any gaps before work begins.
JOINED-UP DIGITAL EXPERTISE
Part of a bigger picture.
LET’S TALK ABOUT DESIGN & BRANDING
What do you
have in mind?
Tell us where you are now and what you would like to achieve. We can help you explore the next step.
Prefer a conversation? Give us a call.
Creative thinking.
Considered digital solutions.
© 2026 Advanced Digital Solutions · Design preview · Product visuals are illustrative